Kuumba Lynx

Kuumba Lynx contacted our studio with a project that was so unique that we jumped at the opportunity to collaborate with the Chicago based youth organization. They wanted us to design a coloring book that featured the work of the organization’s poets and artists that would be sold as a fundraiser. We were given creative freedom to come up with a design that represented the vibrance and energy of the spoken-word hip hop culture, the only caveat being that the final book needed to be at a print price point that would offer maximum return on their investment so that they could meet their fundraising goals. We chose to go with a hand written font style for the poems in combination with hip hop styled text headings and graphics that would compliment the books poems and illustrations. We gave the book a rhythm by offsetting some of the poem stanzas and rotating titles so that the overall design reflected the style and individuality that hip hop embodies. Once combined with the other custom elements of the promotional package, the coloring book turned out to be a hit with Kuumba Lynx supporters.